Privacy Policy

Last Updated: January 2026

Sound Heart Music Ltd ("we," "us," "our," or "Company") operates soundheartmusicltd.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with gambling and casino affiliate promotions.

Please read this privacy policy carefully. If you do not agree with our policies and practices, please do not use our Website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

• Personal Data: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Information about your interactions with our Website, including clicks, time spent on pages, and navigation patterns.
• Affiliate Tracking Data: Unique identifiers and referral information to track casino sign-ups and activity through our affiliate links.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve Website functionality and user experience.
• To conduct affiliate tracking and commission calculations from connected casinos and gambling operators.
• To perform analytics and understand user behaviour patterns to optimise our content.
• To send promotional emails and marketing communications (with your consent where required by law).
• To respond to inquiries and customer service requests.
• To comply with legal obligations and detect fraudulent activity.
• To personalise your experience and deliver targeted content.

Cookie Policy

We use cookies and similar tracking technologies (pixels, web beacons, local storage) to enhance your experience on our Website.

Types of Cookies:

• Essential Cookies: Required for basic Website functionality (e.g., session management).
• Analytics Cookies: Track user behaviour and Website performance (e.g., Google Analytics).
• Affiliate Cookies: Monitor referrals and clicks to connected casino operators for commission tracking.
• Marketing Cookies: Support retargeting, advertising, and promotional campaigns.

Cookie Opt-Out: You can refuse or delete cookies through your browser settings. Most browsers allow you to reject cookies or alert you when cookies are sent. However, blocking essential cookies may impair Website functionality. You can also opt out of specific tracking services via industry opt-out mechanisms (e.g., aboutads.info, youronlinechoices.com).

Third-Party Links

Our Website contains links to external websites, including casino operators, gambling affiliates, and promotional partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. This Privacy Policy applies only to soundheartmusicltd.co.uk. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services.

Disclaimer: When you click affiliate links to casino operators, you are subject to their independent privacy policies and terms of service. Sound Heart Music Ltd does not control their data handling practices.

Your Rights

Under UK GDPR and Data Protection Act 2018:

If you are a UK or EU resident, you have the following rights regarding your personal data:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Obtain your data in a structured, portable format.
• Right to Object: Oppose processing for marketing or affiliate tracking purposes.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

For US Residents (CCPA): If applicable, you may have rights to know what data is collected, delete personal information, and opt-out of data sales.

To exercise any of these rights, contact us using the details in the "Contact Us" section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the data type:

• Contact Information: Retained for 3 years after last interaction or as required by law.
• Affiliate Tracking Data: Retained for the duration of affiliate relationships plus 7 years for tax/accounting purposes.
• Analytics Data: Typically retained for 12-24 months.
• Cookie Data: Retained according to individual cookie expiration settings (typically 12 months or less).

You may request deletion of your data at any time, subject to legal or contractual retention obligations.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Sound Heart Music Ltd
Website: soundheartmusicltd.co.uk
Email: [email protected]
Response Time: We aim to respond to all privacy inquiries within 30 days.

Data Protection Officer (if applicable): For GDPR-related inquiries, please include "[GDPR Request]" in your subject line.

This Privacy Policy may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Website constitutes acceptance of the updated Privacy Policy.